How Belinda Daudu, English Graduate is Becoming One of The Fastest Growing CEOs Selling Healthy Yoghurts in Nigeria

CEO, Bellytastes Food and Culinary Services, Belinda Daudu

Acquiring tertiary education in Nigeria comes with embedded struggles but securing employment after schooling posed more challenging with unquantified pressure for an average Nigerian graduate. Meanwhile, for Belinda Daudu, a graduate of English at Ambrose Alli University, Ekpoma, Edo state decided to nip the bud by choosing entrepreneurship path after working briefly as sales representative in an insurance firm.

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Belinda, who revealed that her most valuable education came through working to start and grow Bellytastes Food and Culinary Services.

Source: VentureAfrica

Her entrepreneurial journey started in 2018 when she spotted a niche in healthy yoghurts and protein shakes haven taken a bow from her sales role in 2017 in hopes of getting more gainful employment.

As Belinda continued in her job-hunt, she started making yoghurt at home for her mother, little did she know that she had unlocked a treasure chest. Belinda discovered that not only were her home-made yoghurts healthier and tastier, but people were also willing to pay for it. This discovery, alongside encouragement from friends and family members, birthed Bellytastes Food and Culinary Services in 2018.

Growing from a “kitchen-funded” past time to a company with a wide range of processed and packaged products, Belinda is on the track to become one of the fastest-growing FMCG entrepreneurs in Nigeria. Through hard work, commitment and active leadership, Belinda and the Bellytastes team have engaged over 100 distributors within Nigeria since inception.

In an effort to reduced unemployment rate in Nigeria, Belinda created the Bellytastes Distributors Program, where she empowers young talented Nigerians with the necessary resources and products to begin their own small-scale wholesale and retail businesses.

Bellytastes has plans to export some of its products to West African countries, Europe and the United States. They are also working on plans to acquire wholesome investments to build a bigger factory that will see them expand and introduce more lines of products.

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Belinda believes that home-grown manufacturing has huge untapped potential both in wealth and job creation as her goal in 10 years is to provide employment for over 100,000 Nigerians. She is motivated by the possibility that she can change lives and create employment and wealth for herself and others. She also hopes to be a force to reckon with in the FMCG industry in five years time.

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