In a new licensing agreement that will significantly boost the availability of all catalogues of best music in African countries, Universal Music has partnered BoomPlay to distribute all genres of music in forty-seven African countries.
Boomplay is the leading streaming and download service based in Africa, while Universal Music Group is the world leader in music-based entertainment. They both announced the partnership as what will benefit African musicians, talent and expand the listening experience for Boomplay users across the continent.
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Boomplay in December 2020 surpassed the 100 million app downloads milestone on Google Play and supported numerous African artists across a variety of projects that include The “concert of the year” that made UMG-signed Nigerian singer and songwriter, Tiwa Savage shut down Lagos with her debut performance of 49-99 and saw Boomplay invest in the first-ever documentary film focused on the history of Afrobeats.
Boomplay’s Director of Content and Strategy, Phil Choi said that the deal with UMG will make African music industry see exponential growth and made huge strides towards being the next powerhouse that it should be.
“We’re excited to continue partnering with the UMG team to help promote African and international artists by bringing catalogue to even more regions across Africa”,
Boomplay has given 250 million megabytes of data to users free of charge, so they could stream music online during the COVID-19 pandemic and is also making a commitment of $1 million to support up-and-coming artists from the continent”, Choi said.
“Boomplay’s catalog currently stands at more than 50 million tracks and it boasts the largest repertoire of local African content globally, with 50million monthly active users. The renewal and expansion of this licensing deal with UMG, will enable African music fans across the continent to experience the best in both domestic African and International talent”, he stressed.
UMG in 2018 became the first major global music company to license music to the service that has continued to grow its audience reach and influence across Africa in recent years.
Franck Kacou, Managing Director, Universal Music Africa, who leads Universal Music Group’s activity across French-speaking Africa said they excited that artists and labels will be available to music fans across 25 French-speaking countries, but also to reach audiences across the rest of the continent.
“Africa is rich with artistic talent and musical culture and continues to inspire millions of Africans for whom music is an essential part of their daily lives. Working alongside Boomplay will help introduce talents to new audiences, as the appetite for music continues to grow throughout these countries.”
CEO, Universal Music Group, South Africa and Sub-Saharan Africa, Sipho Dlamini, said they are delighted to expand their relationship with Boomplay, who over the past few years have shown themselves to be dedicated to providing the best in music to fans across the continent.
“Through this extended agreement, Boomplay will now help supply improved access to the world’s largest and most diverse music catalog to their broad user base, as we continue to introduce the best in African and international music to the rapidly growing streaming audience across Africa.”
Director of Artist and Media Relations, Tosin Sorinola also showed his excitement, saying that they are very optimistic that the expansion will further embed the blossoming relationship between both parties.
“As a platform, we are committed to ensuring that we help artists spread their music and that our users have access to all the music they love wherever they are. This expansion will afford us an opportunity to help open up more music to our users and opportunities for artists in the new regions.”, he explained.
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