With social media as a powerful communication tool, every business has the means to directly communicate with its end-user and you would agree that the journey from being an organization to a brand name that resonates with its customers is not an easy one as brands are not made overnight.
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In the real sense when customers hold the power to turn any product/service into a hot-selling brand or render it unacceptable. The key is communication and building a strong relationship with the brand-clear communication which could make your customers become loyal brand evangelists.
Meanwhile, finding the right voice for your brand is imperative by figuring out the required details for effective brand communication which includes identifying the right buyer personas, knowing your USP, building a personality brand choosing marketing mix.
Here are the tips for a brand communication winning strategy that would position your brand in the heart of your customers and as well brand advocates.
Imagine spreading positive word-of-mouth publicity from your customers in an affirmation about your brand efficiency is more valuable than celebrity brand ambassadors. They are your most genuine and authentic agents of brand promotion. Therefore, it is your prerogative to ensure that all brand communication from your end is also genuine and spontaneous. Don’t use automated replies nor respond like a bot. A humanized, empathetic, and authentic brand voice builds an immediate connection with the audience which is built on trust. Don’t make your responses seem forced. Tackle them with a humane touch, always.
When a customer shares a positive experience, go further than just saying ‘thank you. Give open-ended responses and strike conversations that help your brand find its humanized voice. People love it when a brand takes the time to have a conversation with them – one on one. Even if it’s a fun and playful conversation, people will remember your brand more for how you made them feel. When you reach that stature of having natural real-time and positive conversations with your customers, soon they will be the ones doing your marketing for you.
Provide Relevant Content
In the world of brands, content is still the king. Creating content that appeals to the target audience and is yet relevant to your brand needs a bit of skill and practice, but it isn’t rocket science. It’s a wise and smart choice to always ask your audience to share, comment, vote, or suggest what they wish to see more of. When you listen to them, they will listen to you! In this way, your customers become the co-creators of your content.
Don’t Always Self-Promote
People don’t like brands that just gloat about themselves. Even in the real world, people don’t like those who can only talk about themselves. Similarly, brands that overtly promote themselves without offering any value to the client, are often at the risk of losing customers, and that too without any apparent reason.
Being open, inclusive, and transparent, letting your customers in on what’s going behind the scenes helps a brand earn the trust of customers. This practice not only helps the organization educate customers but also dispel rumors and improve brand awareness – all the while attaining a special respectful place in the consumer’s mind.
Share Customer Enjoyment Content
Engage your customers and potential client with what they will enjoy just for the sake of fun and some light-hearted enjoyment. Do not put any link to your blog or any other Call-To-Action. This will send a strong message to your followers that you’re not just here to sell, but to delight and serve your audience. This will make the readers look forward to reading your content and also enhance the confidence they have in your brand.
Leverage Consumer-Generated Content
Paying close attention to what your customers are saying or sharing in forums/comments about your brand will let you know what they want and acting fast by giving them what they want. Leveraging user-generated content is not that hard as it seems. As customers continue to take co-ownership and influence their favorite brands, companies should work on improving their product offerings based on that. Simply share consumer content and tweak your services/products/communication to give your audience exactly what they want.
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Last note: with the advent of digital age, the focus is now not how to market your product to the consumer, but how to market your product with your consumers! With these 7 tips of collaborative marketing, a branding communication strategy will work wonders by targeting its consumers effectively and successfully.
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