Premium Times’ Deputy Business Editor, Olawoyin Oladeinde Trains EnterpriseCEO’s Team on Business Journalism

Lead, Contents, EnterpriseCEO, Nurudeen Salako; Social Media Manager, EnterpriseCEO, Success Chima; Premium Times' Deputy Business Editor, Olawoyin Oladeinde; Startups Community Manager, Cherish Loto and Lead, Contents & Strategy, EnterpriseCEO, Seye Joseph at business journalism training organised by EnterpriseCEO Media Company last Thursday

Nurudeen Salako

Maintaining cordial relationships with sources and drawing the tiny line in between, adding that reporters should ease the atmosphere with friendly talk with sources and create a sense of belonging with them.

Premium Times‘ Deputy Business Editor, Olawoyin Oladeinde recently held a training session with the EnterpriseCEO team on business journalism training where he discussed extensively the art of interviewing, source engagement, and maintenance.

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In the course of the training, the serial award-winning journalist, Olawoyin explicitly discussed the interview techniques consisting of the three-phase of an interview – the pre-interview, interview, and post-interview stage.

During the first phase, Olawoyin said that journalists are to make research about their sources, contact them to fix scheduled, set out questions, practice, and ensure are always on time.

In the proper interview session, he urged journalists to let interview flow ordinarily and seek clarification from sources that are unclear to them.

“Taking notes, listen carefully, and keeping eye contact with the source tend to read more meaningful and the better for the interview content”, Olawoyin said.

During online interviews, journalists must get their gadgets ready before time and ensure the connection is reliable throughout the interview session to avert technical hitches.

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He also urged them to always back up their conversation recording for future references and necessity.

Sourcing for source for EnterpriseCEO, Olawoyin suggested attending conferences, business awards, and dinner events, engaging business experts, entrepreneurs and hanging out in places where elites and business leaders stay after work are options the platform must engage.

He also stressed the need for clarifying information provided by sources when they are off the record or something that could be published and by that, reporters earn the trust of sources.

He advised maintaining cordial relationships with sources and drawing the tiny line in between, adding that reporters should ease the atmosphere with friendly talk with sources and create a sense of belonging with them.

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On source vetting, reporters are to be open-minded with the information gathered from the source, finding the source motive for providing such information, and questioning how he got the details for authenticity.

Profile writing is another topic discussed for detailed research about the individual or subject matter with verified information.

Olawoyin is a First-Class graduate of Mass Communication of the University of Ilorin where he graduated in 2016, finishing as the department’s best student.

Earlier, he had completed his Higher National Diploma (HND) programme in Mass Communication at The Polytechnic Ibadan in 2011.

He’s a 2018 recipient of the prestigious Wole Soyinka Award for Investigative Reporting (WSAIR), a 2018 fellow of the Natural Resource Governance Institute (NRGI), as well as a 2019 fellow of the African Science Literacy Network (ASLN).

In July 2020, he was selected for the Climate Tracker’s Investigative Journalism Fellowship alongside 11 other journalists from different parts of Africa.

In January 2021, Olawoyin was selected as a Fellow of the International Center for Journalists (ICFJ) for its ‘In The Name of Religion’ fellowship, an initiative that seeks to equip a network of trail-blazing African journalists with advanced digital skills and data journalism tools to improve the quality, quantity, and reach of objective fact-driven reporting on religious freedom issues, in ways that promote a culture of tolerance and respect for religious diversity.


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