‘How Americans Wrong Narratives About African Businesses Inspired My Skincare Brand’ – Serial entrepreneur, Joycee Awosika


Nigerian certified natural skincare formulator, Joycee Awosika has narrated how the wrong perception frame by American brands telling stories of how they are doing exceptional work by giving back to African countries through the purchase of raw ingredients inspired her Oriki skincare brand.

Oríkì Training Institute (OTI) is committed to supporting spa and wellness businesses across Africa by providing industry standards, training and consultancy services, to build, launch and operate successfully.

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Speaking on how her discomfort turned into a solution forming the impetus to start Oriki, a proudly Nigerian brand that couples farm to skin products and wellness experiences and had a global footprint and expansion plan.

Joycee Awosika,ceo ,oriki:inspired By Nature, Fueled By Passion - Business  - NigeriaAwosika recalled how she got uncomfortable seeing American brands telling stories of how they are doing exceptional work by giving back to African countries through the purchase of raw ingredients and turning it into finished goods.

“I became mo­­re uncomfortable with the narrative and to further convince me that I had to do something about it, I came to Nigeria for the first time as an adult and I was floored with how resource-rich Nigeria is. Nigeria is truly an opulent and great nation.’’ She noted.

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The versatile professional also explained how she gets inspired by thinking about creating impact and leaving a good legacy for her children as someone who didn’t achieve a lot but also impacted thousands of lives while at it.

She however called for women’s support in entrepreneurship, urging government and stakeholders to formulate policies aimed to support, encourage, and empower women. She further noted that there is a need for more deliberate networks and communities that hear ideas and care wholeheartedly to support women.

Narrating how the network gave her access to people who heard her idea and supported it, she said ‘’When I was starting Oriki, I was a member of the World Economic Forum Global Shapers, Abuja Hub. This was a network of young people driving dialogue, action and change across the world. I will never forget how instrumental they were in my decision to start Oriki.

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We need more deliberate networks that wholeheartedly support women' —  Guardian Woman — The Guardian Nigeria News – Nigeria and World News

When asked about her life mantra, she maintained that people should not be complacent; they should pursue their purpose with everything they have got and be determined that you are making an indelible impact with great change.

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