Transtura’s CEO, Vincent Adeoba Gives Startup Tips To Early-Stage Startups

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CEO Tanstura Transport, Vincent Adeoba

Startups do not necessarily need to do extraordinary things at the early stage to be successful. The founder(s) just need to keep putting in extraordinary efforts which will eventually culminate into success. This process is always laborious and tasking, but it is required to keep things going.


Prior to becoming the CEO/Co-founder of Transtura, a public transportation management company that provides comfortable, convenient, reliable, safe, and affordable on-demand bus ride-sharing service, Vincent Adeoba has worked as a tax consultant at PwC. His career trajectory has covered different facets of life that include entrepreneurship, business coaching, consulting, and public speaking.

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With Vincent’s present role as the co-founder of the newbie startup company, -Transtura, he has identified six major facts newbie startups must focus on to further drive positive traction to their endeavours.

Put in More Extraordinary Efforts

Startups do not necessarily need to do extraordinary things at the early stage to be successful. The founder(s) just need to keep putting in extraordinary efforts which will eventually culminate into success. This process is always laborious and tasking, but it is required to keep things going.

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Get To Work Yourself

Growth will not happen because you have a novel idea or because no one is doing what you are doing. My co-founders and I were resuming at our bus stations when we launched to support operations on the field. We needed early-stage tractions, and we knew it would not happen if we sat back at the office and asked the field employees to do it alone.

Be Your First Marketer

You cannot wait for early users of your product or service to come to you. You have to go out and get them. One of your key responsibilities as a founder and CEO of a startup apart from positioning the company for investment opportunities is to be actively involved in marketing and sales.

As the founder and CEO, you are the best marketer and the number one sales personnel in the company. This is because no one can tell the story better than you. Nobody can build a narration around the problems you are solving better than you.

Be Intentional About Your Early-Stage Users

Your early users’ acquisition strategies must be aggressive. Not all early-stage acquired customers will immediately become active users of your product or service. Most of them will eventually become users as long as they remain in your funnel and you have good marketing and sales strategies to make them respond to your call to action.

Make Your Users Happy

Beyond acquiring users, try all you can to make your users happy. We did transactions with two startups last year when we launched, and the experience was not too good. One of them refunded our money because they could not deliver and we could not afford to go back when we had other transactions.

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Create Platforms for Users’ Experience

Solve your users’ problems and uniquely meet their needs. You do not need to aim for product perfection at the early stage, but you should prioritize making your users happy.

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Part of what I want to do this year is to create a community where new startup founders and founders in the making can connect with experienced startup founders for knowledge transfer and experience sharing.

 

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