Italian luxury brand, Gucci has thrown its mode of payment open for its customers announcing that the brand will start accepting payments in cryptocurrencies in some of its stores in America.
The mode of payment service which will be rolled out later this month at some of its flagship outlets, including Rodeo Drive in Los Angeles and New York’s Wooster Street.
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Gucci, owned by France’s Kering, joins a growing number of companies that have started to accept virtual currencies. Customers will be able to pay using a number of cryptocurrencies, including Bitcoin, Ethereum and Litecoin.
Meanwhile, customers paying in stores with cryptocurrencies will be sent an email with a QR code to use with a digital asset wallet – a financial transaction app that runs on mobile devices.
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The announcement by such a high-profile brand marks another step forward for the acceptance of cryptocurrencies by mainstream businesses.
Gucci is the latest big name to announce that it will take cryptocurrency as payment. Some of the world’s biggest brands now accept digital currencies, including technology giant Microsoft, US telecoms firm AT&T and coffee chain Starbucks.
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