The limited-edition line, called HySpeed, are running trainers in five colors infused with design elements from McLaren’s supercars like its seats and aerodynamics, with a carbon fiber plate and nitrogen-infused cushioning.
British supercar manufacturer, McLaren, has concluded plans to launch its luxury brand through a footwear debut with shoe label Athletic Propulsion Labs.
The development according to McLaren Group is an attempt to attract consumers through fashion and streetwear.
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The limited-edition line, called HySpeed, are running trainers in five colors infused with design elements from McLaren’s supercars like its seats and aerodynamics, with a carbon fiber plate and nitrogen-infused cushioning.
Meanwhile, it is not the first time McLaren Group has collaborated with a fashion brand to create hype, but it’s the first time it’s ventured into making shoes, Business of Fashion reports. The company has been linked to designer brands such as Belstaff (clothing) and Rhude (eyewear).
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According to McLaren, they have been working on the concept for two years. The collection draws inspiration from McLaren’s supercars and the outsole has a pattern based on actual performance tires.
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