“Our brand is a top notch creative and the long-term use is assured, they are part of the tremendous feedback we get from our clients both local and international. Our patronage has been encouraged because the perception of our brand as spot us on to continue on this journey in terms of capacity and worthiness”
Fashion, art and entrepreneurship are part of the major force driving global change and development. According to Global Fashion Industry Statistics, the fashion industry’s worth promises to reach $1.7 trillion in 2022.
This show that the industry could reach between 103% and 108% of its 2019 size in 2022. Also, the global fashion e-commerce market will reach $765 billion in 2022.
The fashion industry is the second-largest consumer of water in the world. 60% of executives have either already invested in closed-loop recycling or they plan to do so in 2022.
Meanwhile in Nigeria, YD Company – a fully integrated hybrid PR, Branding, Events and Communications firm recently held – 543 fashion and creatives showcase event for brands in arts, creatives and fashion industries.
The entrepreneurial gathering of top creative and fashion brands in Nigeria was to positioning them for awareness, visibility and reach. The 543 showcase is an initiative with the aim of curating premium lifestyle experiences through Arts, Fashion, Culture, and Bespoke Events.
Speaking at the fashion showcase event, the founder and Chief Executive Officer of YD Company, Yetunde Ogunnubi revealed that the idea behind the event is to create premium lifestyle events and amazing creatives in Nigeria.
According to Yetunde, many don’t have platforms to showcase their creative works. She said, “It is free and they were selected to showcase what they have and sell because the platform is to create visibility.
Some of the brands that were selected and participates in the exhibition fair include Morin.O Leather brand, Luppon Clothing, FRG by Amarelis, Seattle Residences and SPA (SRS) Collections.
EnterpriseCEO spoke with some brand owners at the event as they discussed their brands and product knowledge for brand awareness and credibility.
Speaking about her leather bag brand, Head Designer and Founder of Morin O. Design Limited, Morin Obaweya noted that the brand is presenting African craftsmanship and beauty by designing luxury leather handbags and accessories for men and women.
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“We are passionate about spreading the designs and creativity that is in Africa and compete with global brands. Morin Leather is promoting African culture of excellence in handcraft, authenticity, craftsmanship and sustainability.
“Our brand is a top notch creative and the long-term use is assured, they are part of the tremendous feedback we get from our clients both local and international. Our patronage has been encouraged because the perception of our brand as spot us on to continue on this journey in terms of capacity and worthiness”, she added.
On government creating enabling environment for non-oil sector to thrive and enhance growth, Morin urged government to formulate friendly policies for entrepreneurs who are looking inwards to thrive.
On his part, the Co-founder of a clothing brand, Luppon, Femi Adegolu also at the event to promote his brand said that the brand was launched in March, 2022 and has partnered top Nigerian brands, and has made tremendous growth in the fashion business.
“We have done good works in the past months, but we are just getting started”
“We don’t just make shirts, we are selling promises to customers, we are also selling confidence as a lifestyle for our customers to feel great in our wears”, he explained.
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According to Femi, the brand is working to become one of the top three clothing brands in Nigeria and Africa as its branch will be launched at Dubai “We are confident that we can achieve our goals with focus and consistency”
In the same vein, the Chief Executive Officer of Seattle Residences and Spa, Wumi Jubril introduced the SPS collections to people who need private spaces for memorable experience and networking opportunity.
“We saw that there was a need for private spaces for people to feel at home as the shortlet has 24 units of three-bedroom apartment and restaurants with spa for clients. There is fun and networking access for our clients.
“We understand what the clients are looking for in terms of lifestyle experiences in Lagos. We operate 24-hour Spa and everything are readily available in our apartments.
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